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Services
SEO & AI Visibility
(GEO)
Get found in search — and inside the AI answers your customers already ask.
Search has split in two. People still Google — but they also ask ChatGPT, Gemini, and Perplexity for recommendations, and those answers rarely match page one of Google. We cover both halves: the rankings that earn clicks, and the citations that put your brand inside the AI answer. Miss either one and you're invisible to half of how people search today.
What is SEO, and what is GEO?
SEO (Search Engine Optimization) is the practice of earning visibility in traditional search results — ranking your pages on Google and Bing so the right people find you when they search.
GEO (Generative Engine Optimization) is the newer half: structuring your content and presence so AI answer engines — ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity — cite and recommend you when someone asks a question in your space.
Where SEO earns a ranking, GEO earns a mention inside the generated answer itself. They're two halves of one job, and we run them together.
Why both matter now
- →People search in two places now — a search bar and an AI assistant. Show up in only one and you lose the other.
- →AI answers are zero-click. If your brand isn't named in the answer, it isn't considered — there's no page two to climb to.
- →The overlap between top Google results and AI-cited sources has collapsed — from roughly 70% to under 20% in recent industry analyses. Ranking well on Google no longer guarantees you're in the AI answer.
- →The GEO window is open. Most businesses in your category haven't optimized for AI search yet. Early movers become the default citation, and that position compounds.
Where we make you visible
- ChatGPT (OpenAI)
- Google Gemini
- Claude (Anthropic)
- Perplexity
What we do
SEO
- →Technical SEO — crawlability, site health, speed, and the server-rendered foundation AI engines need to read you at all.
- →Content strategy — the pages and topics that earn rankings and answer real buyer questions.
- →On-page & structure — clean headings, internal linking, and topical authority across your site.
- →Authority building — earned links and mentions from sources that matter.
GEO
- →AI visibility audit — what ChatGPT, Perplexity, Gemini, and Google AI Overviews currently say about you and your category, and where the gaps are.
- →Answer-ready content — pages structured the way AI extracts and cites: direct answers, data, comparisons, and FAQs.
- →Entity & authority building — getting your brand mentioned in the third-party sources AI already trusts and cites.
- →Crawler access — making sure the right AI bots are allowed and no silent block at your CDN is costing you visibility.
- →Measurement — tracking your share of answer across engines, not just keyword rankings.
SEO vs. GEO — two halves of one job
| SEO | GEO | |
|---|---|---|
| Goal | Rank in results | Get cited in the answer |
| Surface | Blue links | Generated AI answers |
| Engines | Google, Bing | ChatGPT, Gemini, Perplexity, Claude, AI Overviews |
| Outcome | Clicks to your site | Recommendation inside the answer |
Not either/or. SEO earns the ranking, GEO earns the mention. Together they cover how people actually search today — which is why we never sell one without the other.
FAQ
- What is the difference between SEO and GEO?
- SEO earns rankings in a list of links on Google and Bing. GEO earns a citation inside the answer generated by AI engines like ChatGPT, Gemini, and Perplexity. SEO targets search engines; GEO targets the AI models that increasingly sit between your buyer and their decision.
- What is Generative Engine Optimization (GEO)?
- GEO is the practice of optimizing your brand so AI answer engines — ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity — cite and recommend you when users ask questions in your space.
- Do I still need SEO if AI search is growing?
- Yes. People use both, and the overlap between what ranks on Google and what AI cites has shrunk. The strongest position is being visible in both, which is how we run it.
- Which AI platforms does GEO target?
- ChatGPT, Google AI Overviews, Google Gemini, Claude, and Perplexity — the answer engines your customers are already using to research and decide.
- How do you measure results?
- For SEO, rankings, organic traffic, and conversions. For GEO, your share of answer — how often and how prominently AI engines cite or recommend you — plus referral traffic from AI tools.
- How long does it take to see results?
- SEO compounds over months. GEO can move faster in less-crowded categories. The audit gives you a realistic timeline for both before you commit.