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Fitness & wellness
More members.
Better retention.
Propulsa Labs helps established gyms, studios, and wellness businesses scale their membership base and reduce churn — with acquisition and retention systems built for long-term growth.
The problem
Fitness businesses live and die by churn. Getting new members through the door is hard enough — keeping them is even harder. Most gyms and studios don't have a real acquisition system, relying instead on Instagram posts and word of mouth that produces unpredictable results.
How we help
We build paid acquisition campaigns that bring in qualified leads, combined with automation and follow-up systems that convert trials into long-term members. And we make sure your brand stands out in a crowded market.
Most relevant services
Paid Media
Meta and Google ads optimized for trial signups, class bookings, and membership starts.
SEO & AI Search Visibility (GEO)
People ask AI assistants for gym recommendations, workout plans, and wellness advice every day. We make sure your studio or gym is the answer they get. From Google AI Overviews to ChatGPT and Perplexity, we position your brand inside the conversations your future members are already having with AI.
CRO
Optimize your sign-up flow and landing pages to convert more visitors into paying members.
Marketing Automation
Lead nurture sequences, trial-to-member conversion flows, win-back campaigns.
Analytics
Track cost per acquisition, lifetime value, and churn to make smarter decisions.