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Services
Every service.
One growth system.
We don't offer isolated tactics. Each service connects to the others — because real growth comes from a coherent system, not a collection of vendors.
Paid Media
Strategic management of paid acquisition across every major platform.
- →Google Ads (Search, Performance Max, Display)
- →Meta Ads (Facebook & Instagram)
- →LinkedIn Ads
- →YouTube & Video
- →Microsoft / Bing Ads
- →Programmatic display
We manage the full cycle: strategy, audience architecture, creative direction, bid management, reporting, and iteration.
SEO & AI Visibility (GEO)
Search has changed. We cover both.
- →Technical SEO, content strategy, and link building
- →GEO — Generative Engine Optimization for AI search (ChatGPT, Perplexity, Google SGE)
- →Helping your brand appear inside the answers, not just the rankings
CRO — Conversion Rate Optimization
More traffic means nothing if it doesn't convert.
- →Landing page analysis and redesign
- →Funnel mapping and drop-off identification
- →A/B testing strategy
- →Form, checkout, and lead flow optimization
Web & Landing Pages
Built to convert, not just to look good.
- →Marketing websites
- →Campaign landing pages
- →Lead generation pages
- →Conversion-first copywriting and design direction
Analytics & Measurement
You can't improve what you can't see.
- →GA4 setup, audits, and migration
- →Google Tag Manager implementation
- →Dashboard creation (Looker Studio)
- →Attribution modeling
- →Custom reporting and KPI frameworks
Marketing Automation & AI Tools
The systems and tools that make everything run smarter — not to replace judgment, but to amplify it.
- →CRM setup and automation (HubSpot and others)
- →Lead routing and scoring
- →Campaign automation and nurture sequences
- →Custom AI-assisted tools: faster reporting, smarter planning, better campaign management
- →Marketing operations redesign using AI to increase speed, accuracy, and output
Fractional Marketing Director
Senior marketing leadership on a fractional basis — the strategic direction of a marketing director without a full-time hire.
- →Fractional marketing director / fractional CMO engagements for established businesses
- →Growth strategy, channel planning, and quarterly roadmaps
- →Budget ownership, forecasting, and KPI frameworks
- →Leading in-house marketers, freelancers, and agency partners
- →Marketing operations and reporting cadence your team can run
A fractional marketing director gives you senior decision-making a few days a month, with our team executing underneath it — so strategy and delivery never disconnect.
FAQ
- What services does Propulsa Labs offer?
- We cover paid media, SEO and AI search visibility (GEO), conversion rate optimization, web and landing pages, analytics and measurement, and marketing automation — delivered as one connected growth system rather than isolated tactics.
- What is GEO and how is it different from SEO?
- SEO earns rankings in traditional search results. GEO (Generative Engine Optimization) makes your brand appear inside AI-generated answers in tools like ChatGPT, Perplexity, Google AI Overviews, and Gemini. We work on both, because buyers now search in both places.
- Who do you work with?
- We work with established businesses that already have a proven model and are ready to invest in scaling it — including education, professional services, healthcare and dental practices, legal firms, real estate, fitness, and ecommerce.
- Can I hire you for just one service?
- Yes. Many engagements start with a single priority such as paid media or CRO. We will tell you honestly if a different starting point would produce results faster.
- How do engagements work?
- Most clients work with us on an ongoing monthly retainer, with fractional marketing leadership plus execution. We also run fixed-scope projects such as growth audits, GA4 implementations, and landing page builds.
- What does a fractional marketing director do?
- A fractional marketing director is senior marketing leadership hired part-time. Ours owns your growth strategy, channel mix, budget, and KPIs, leads your internal team and outside vendors, and stays accountable to the numbers — typically a few days a month instead of a full-time salary.
- How quickly will we see results?
- Paid media and CRO changes typically show measurable movement within the first 30 to 60 days. SEO and GEO compound over three to six months. We set measurement in place from day one so progress is visible either way.